Google PPC
Your Google PPC campaign starts here!
Here’s how we run Google PPC campaigns for you:
Defining Campaign Goals
- We Identify the primary objectives of your PPC campaign, such as increasing traffic, generating leads, or boosting sales, and set clear, measurable goals like specific lead numbers or a target ROI.
Conducting Keyword Research
- We use tools like Google Keyword Planner to find relevant keywords your target audience searches for and analyze metrics like search volume, competition, and CPC to choose the best keywords for your campaign.
Creating a Campaign Structure
- We organize your PPC campaign into themed ad groups for relevant targeting and set up campaign settings like geographic targeting, language, and network preferences.
Developing Ad Copy & Creative
- We write compelling ad copy with primary keywords, strong CTAs (Call-to-Actions), and a USP (Unique Selling Point), and create or select high-quality display ad creatives that align with your brand and message.
Setting Up a Bidding Strategy
- We select a bidding strategy aligned with your goals, like Manual CPC, Enhanced CPC, or Target CPA (Cost-Per-Acquisition), and set maximum bid limits based on keyword competition and budget.
Configuring Ad Extensions
- We enhance your ads' visibility and effectiveness with ad extensions, like site links, call, and location extensions, along with structured snippets and callout extensions for added information and incentives.
Launching the Campaign
- We thoroughly review campaign settings, ad copy, and targeting options before launch, then activate your campaign and monitor its performance.
Monitor & Analyze Performance
- We track key metrics like click-through rate (CTR), conversion rate, and cost-per-click (CPC) using Google Ads’ reporting tools, and analyze the performance of keywords, ad groups, and creatives to identify improvement areas.
Optimizing Campaign
- We adjust bidding strategies, keyword targeting, and ad copy based on performance data to improve ROI and conduct A/B testing of ad variations and landing pages to find the best-performing combinations.
Refining Targeting & Segmentation
- We use audience targeting to reach specific demographics, interests, or remarketing lists, and refine geographic and device targeting to focus on high-performing segments.
Adjusting Budget Allocation
- We monitor budget expenditure across campaigns and ad groups to ensure optimal allocation, and reallocate funds to high-performing areas or adjust based on seasonal trends and business priorities.
Reporting Insights Routinely
- Generate regular reports to review campaign performance and key metrics, using insights to make informed decisions and adjust strategies as needed.
Staying Updated with Trends
- Stay competitive by keeping up with changes in Google Ads policies, new features, and industry trends, and implement best practices and innovations to enhance campaign effectiveness.
SCALING YOUR CAMPAIGN
- Continuously refine the process, reinvesting profits to scale PPC efforts, expand keyword coverage, increase ad expenditure on high-performing areas, and explore new advertising opportunities for sustained growth and profitability.
Why Choose Amzignite?
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