Erina Case Study
Client: Erina specializing in bath towels
Project Timeframe: October - December 2023
Project Scope:
The primary goal was to significantly boost Erina's revenue on Walmart by increasing sales, orders, and units sold, particularly by maximizing the opportunities presented during the profitable Q4 season (October to December).
Client Objectives:
- Increase overall sales and revenue on Walmart.
- Maximize product orders and units sold, especially during Q4 2023.
- Improve brand reputation and awareness through higher sales volumes.
Challenges/Obstacles:
- Limited time to execute extensive strategies within the busy Q4 season.
- The need for thorough market analysis to align with Walmart’s trends in the bath towel category.
- The pressure to dramatically increase sales from a low baseline established in Q3 (July to September 2023).
Solutions Implemented:
- Developed a detailed weekly planner to manage the high workload and set clear targets.
- Conducted extensive market analysis to understand Walmart’s marketplace dynamics for bath towels.
- Implemented a robust advertising strategy to boost brand awareness and drive product visibility.
- Generated and reviewed monthly sales reports to track progress and adjust strategies in real-time.
Results & Achievements:
- Achieved a significant increase in sales, with revenue more than 3 times compared to Q3.
- The number of units sold rose by nearly 2.5 times over the previous quarter.
- Orders increased by over 2.5 times, reflecting the effectiveness of the implemented strategies.
Ongoing Collaboration:
The client, Erina, continues to collaborate with us for their ongoing success.
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