Cottmark Empire Case Study
Client: Cottmark Empire specializing in wholesale apparel
Project Timeframe: August 2024
Project Overview:
Cottmark Empire sought to significantly improve its sales performance on Walmart by enhancing inventory management and increasing the number of units sold. Following a drop in sales in July, the client needed strategic interventions to identify and resolve the root causes of their declining sales.
Client Objectives:
- Boost the number of units sold on Walmart.
- Implement effective inventory management to meet demand.
- Increase overall sales and revenue through improved strategies.
Challenges:
- Identifying the underlying issues that were contributing to low sales and units sold.
- Managing inventory efficiently to avoid stockouts or overstocking, which could further impact sales.
- Competing in the highly competitive wholesale apparel segment on Walmart.
Solutions Implemented:
- Developed a day-to-day planner to manage workload and track inventory efficiently.
- Monitored weekly performance to ensure quick adjustments to strategies as needed.
- Conducted a detailed market analysis to align product offerings with Walmart’s apparel marketplace trends.
- Launched targeted advertising campaigns to increase product visibility and drive higher sales volumes.
- Created and reviewed monthly sales reports to evaluate progress and refine strategies in real time.
Results & Achievements:
- Sales Growth: Revenue increased by more than 1.5x compared to July 2024.
- Units Sold: Achieved a significant boost in the number of units sold, with a growth rate of over 1.5x from the previous month.
- Continued Success: The client continues to work with us, benefiting from sustained sales growth and improved inventory management.
Cottmark Empire's ongoing collaboration with us highlights our commitment to driving tangible results through tailored strategies and continuous optimization.
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